About us
Built on experience.
Focused on results.
The idea for Retail Wise began long before the name existed. In 2009, founder Matt MacGregor envisioned creating a consultancy that could bridge the gap between ambitious consumer goods brands and the realities of Australia’s grocery and pharmacy markets.
Drawing on more than 20 years in senior FMCG and pharmaceutical sales, launching new products, building market share, and forging strong retailer relationships, Matt built the expertise and insight that would become the foundation of the business.
In 2023, that vision came to life as Retail & Brand Solutions, helping startups, emerging brands, and established suppliers secure ranging, grow distribution, and improve margins. Two years later, as the business expanded its reach and prepared for the future, it evolved into Retail Wise.
Our evolution into Retail Wise reflects a business that has grown in scale, capability and ambition. It signals a new chapter, built on years of industry experience, proven results and strong relationships. We are here to help brands navigate complexity, seize opportunities and achieve lasting growth
Our principles for success
A simple set of principles applied consistently across every engagement, shaping how we think, how we work, and how results are delivered in market.
Discovery
We listen to you to understand your retail sales needs.
Commercial clarity
We focus on what will actually drive retail outcomes, not theory, assumptions, or unnecessary complexity.
Hands-on execution
We don’t step back after strategy, we stay close to ensure it’s delivered properly.
Accountability
We stay involved through delivery and performance, taking ownership of results in market.
Long-term growth
We are committed to delivering sustained sales growth for your brand(s).
